Overview
Nina Yonezawa is a licensed acupuncturist practicing East Asian medicine, offering acupuncture, Chinese herbs, microneedling, and other modalities. After six years in a group practice, she was ready to launch her independent practice and needed comprehensive brand strategy to establish market presence, attract new clientele, and achieve sustainable growth from zero to 30 patients weekly.

Challenge
Launch an independent wellness practice with no existing brand, clientele base, or market presence. Establish professional credibility while differentiating from established competitors in Eugene's holistic health market. Develop strategic business planning with phased growth goals and cohesive brand presence across all patient touch points.

Strategy
Develop comprehensive launch strategy with clear business milestones: Year 1 targeting 15 patients weekly, Years 2-5 growing to 30 patients weekly through referrals and healthcare provider partnerships. Position practice with Japanese-inspired aesthetic reflecting Nina's heritage, creating sophisticated, minimal brand language appealing to multiple patient segments: weekend warriors and athletes recovering from sports injuries, women navigating fertility/pregnancy/menopause, and active individuals maintaining wellness through aging. Tagline Move freely, age gracefully communicates a holistic approach to longevity and vitality.

Results
Launched independent practice with cohesive brand presence positioning Nina for phased growth and professional network development. Brand system includes digital presence, print materials, and strategic roadmap for building referral relationships with fertility centers and collegiate sports teams.