Overview
Sunstone Acupuncture is a Eugene-based holistic family health and wellness clinic specializing in women's health, fertility, and postpartum care using traditional Chinese medicine. Practitioner Haley West needed comprehensive brand strategy to differentiate her practice as the only Eugene provider with specialized women's health training and grow from solo practice to multi-practitioner women's wellness clinic.

Challenge
Launch new wellness practice in competitive holistic health market. Needed to differentiate from clinical, sterile competitors while establishing professional credibility. Required cohesive brand presence across physical products, digital platforms, and patient touchpoints to support both patient acquisition and community workshop goals.

Strategy
Conducted competitive landscape analysis identifying Sunstone's unique positioning as Eugene's only practitioner with specialized women's health training. Developed detailed customer personas focused on insured women of childbearing age seeking holistic, integrative care, particularly mothers interested in natural alternatives to conventional medicine. Positioned clinic as warm, grounded, patient-centered practice with tagline "Creating harmony within the seasons of our body" connecting seasonal cycles to women's health.

Results
Launched cohesive brand presence positioning Sunstone for growth from solo practice to multi-practitioner wellness clinic. Brand system supports both patient acquisition and community engagement programming. Physical products including tissue paper packaging, branded merchandise, and environmental signage extend brand across all touchpoints.